The Big Challenges of the Retail Market

In today’s world communications is no longer about types of delivery that are used but the value that these connections make possible, to both businesses and individuals. WEB 2.0 has opened up communications with the ability for users to collaborate and share information online linking in social media networking and e-commerce. To make the most of the services retail organisations need to look at becoming smarter through greater business intelligence and the usage of specific analytical tools and demographics to provide enhanced user experiences and to convert non-customers to customers, customers to loyal customers, and loyal customers into fans.

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