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The Pain-Free Way to Make In-Store Wi-Fi Deliver Big Value in Retail

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In the rush to meet customer expectations and keep up with competitors, many retailers have installed Wi-Fi in their stores on the unscientific basis of “build it and they will come.”

In today’s retail environment of intense competition and heightened customer expectations, this is never going to be effective. The truth is that if in-store Wi-Fi is selected, installed, and managed without proper expertise and focus, it will be no more useful to a retailer than an empty shelf.

Download this white paper to read more.