Total Wine & More Resource Type Case Studies Categories: Digital Media Download case study Well-Educated Customers Become Loyal Customers Total Wine & More learned early on that good marketing shouldn’t try to “out-smart” consumers in an effort to get them to buy. Instead, Total Wine & More educates their customers about their many product choices, which in turn helps to earn their loyalty. That is why the nation’s largest independent retailer of wine, beer, and spirits works so hard to give customers a unique shopping and educational experience in its stores across the country. The retailer knows that its digitally savvy customers want access to product information, reviews, and deals whether they are online or in the store. Total Wine & More also understands educational tools can help the wine, spirit, or beer novice feel less intimidated while shopping—an essential element to growing the customer base... Download the Case Study to read more! Related Resources Videos Better Customer Experiences Start with Employee Training – RetailWeek Tech Presentation November 08, 2017 7:25 Dynamic Digital Signage that Informs and Engages Your Customers to Action January 01, 2014 Don't let your Network hold your Business back – Hughes Next Generation WAN January 14, 2013 Solutions Guide Hughes Digital Media Solutions May 22, 2017 The Big Challenges of the Retail Market May 22, 2017 Case Studies Hughes eLearning: Driving Measurable Sales Improvement at BP May 22, 2017 Cabela's May 22, 2017 M&T Bank Spotlight on Springleaf Financial Brochures Make Employee Training Accessible with Hughes eLearning May 22, 2017 Improve Staff Effectiveness, Increase Sales and Reduce Staff Turnover April 01, 2017 Thought Leadership Making the Retail Theatre a Reality April 01, 2017 Responses to Questions from QuickBite Magazine April 01, 2017 Multi-Channel Retailing Brings the Best of Online Shopping Into the Physical Store April 01, 2017 How to Keep Shoppers Coming Through the Door in the Era of Bring Your Own Content April 01, 2017 The Eyes Have It: the Power of Digital Signage in Retail Premises April 01, 2017