Digital Transformation for Retailers: Drivers for Success

The range of technology and the spread of its impact is changing the way we think, innovate and reimagine nearly every industry. Until relatively recently, technology was often geographically isolated and confined to a given system, process or business silo. Tech often sat at the edge of the business as an addendum to strategy. Many of these legacy IT systems are now too slow and rigid for the demands of digital business. The value of technology now lies in its ability to connect people, objects and data, and by so doing create new ways of working, new service propositions and business models. Connectivity and the network now sit at the centre of digital transformation rather than the edges; the ability of consumers and employees alike to engage, connect and collaborate all depend on it – and therefore determine the ability of retailers to thrive and even just survive.

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