How Data Analytics are Making In-Store Wi-Fi Work for Retailers

In today’s retail environment, providing customers with connectivity has become nearly ubiquitous. Whether it’s through Wi-Fi, beacons or other means, a majority of consumers expect to be able to access the Internet as soon as they step onto the sales floor, and many retailers have been happy to oblige.

While allowing shoppers to browse product information, reviews or even stream entertainment on their smartphones and other mobile devices holds potential value for retailers and undoubtedly allows them to provide a more robust shopping experience, the benefits of implementing a connected sales floor far exceed enabling these simple tasks.

While many retailers may be unaware, these access points are the key to unlocking a treasure trove of valuable data, that would have been inaccessible prior to the digital era.

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