Making the Retail Theatre a Reality

Resource Type
Thought Leadership
retail theatre

E-commerce may have revolutionised the way that we shop, allowing us to buy with speed and ease from the comfort of our sofas, but retailers with bricks-and-mortar stores are fighting back, adopting innovative technologies to lure customers back through the doors.

Artificial Intelligence (AI) and Virtual Reality (VR) are proving powerful in the evolution of the “retail theatre” that is increasingly seen as vital to reviving the High Street. This is where omni-channel retail meets Sci-fi to provide consistently exciting, fulfilling and informative experiences. It combines the technological advantages of e-commerce with the kind of exhilarating physical shopping experiences that make shoppers spend more time in stores. Provided, that is, if store operators have considered how their infrastructure can support it and who will manage it. Without top-quality connectivity, the retail theatre will be nothing more than an ineffective sideshow.

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