Multi-Channel Retailers Must Look to the Skies for Solutions to Downtime

For multi-channel retailers, a reliable network is fundamental to business continuity. Any disruption to normal operations due to network downtime can hammer sales and profitability.

Yet many retailers overlook how important connectivity is to one of their key channels—their bricks-and-mortar stores. Given the competitive pressures of today’s business environment, no retailer can afford to have even a single branch going off-line. Much less can they have their entire network collapsing, so that a company’s headquarters or data centre is unable to communicate with the rest of the business.

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