Responses to Questions from QuickBite Magazine

Resource Type
Thought Leadership

What are the main benefits of using digital signage?

Today’s digital signage gives businesses in food retail the chance to use dynamic video, text or graphics to get their message straight to customers at the moment of greatest impact, boosting sales and speeding up service.

Instead of being baffled by the choices or distracted by friends and fellow customers when a store is busy, anyone entering a restaurant or take-away can immediately see the menu and the range of choices available on high-quality, robust screens, located for optimum visibility.

The dynamic nature of the content means businesses can use the screens to publicise menus, special offers, forthcoming promotions, new items, or to communicate their history and values. It is also now very easy to tailor content to particular groups of customers likely to be in a store at a particular time of day, such as students.

The use of interactive kiosks, which use touch-sensitive screens, is another aspect that can alleviate the pressure when a store is busy, allowing customers to create their own choices and place an order really quickly.

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