Responses to Questions from QuickBite Magazine April 01, 2017 Resource Type Thought Leadership Categories: Digital Media Retail Hospitality Download thought leadership What are the main benefits of using digital signage? Today’s digital signage gives businesses in food retail the chance to use dynamic video, text or graphics to get their message straight to customers at the moment of greatest impact, boosting sales and speeding up service. Instead of being baffled by the choices or distracted by friends and fellow customers when a store is busy, anyone entering a restaurant or take-away can immediately see the menu and the range of choices available on high-quality, robust screens, located for optimum visibility. The dynamic nature of the content means businesses can use the screens to publicise menus, special offers, forthcoming promotions, new items, or to communicate their history and values. It is also now very easy to tailor content to particular groups of customers likely to be in a store at a particular time of day, such as students. The use of interactive kiosks, which use touch-sensitive screens, is another aspect that can alleviate the pressure when a store is busy, allowing customers to create their own choices and place an order really quickly. Download the article to read more! Related Resources Case Studies How We've Helped Retailers November 06, 2019 Hughes eLearning: Driving Measurable Sales Improvement at BP May 22, 2017 Cabela's May 22, 2017 Network Solutions, a Key Component of Smiggle's Breakneck Expansion Despite Brexit May 01, 2017 Total Wine & More M&T Bank Spotlight on Springleaf Financial E-Books Digital Transformation for Retailers: Divers for Success November 05, 2019 Making the Call - Managed Services or In-House Delivery for Your SD-WAN Solution? How SD-WAN Transforms Efficiency in Multi-Site Retail Videos Better Customer Experiences Start with Employee Training – RetailWeek Tech Presentation November 08, 2017 7:25 Dynamic Digital Signage that Informs and Engages Your Customers to Action January 01, 2014 Don't let your Network hold your Business back – Hughes Next Generation WAN January 14, 2013 Solutions Guide The Big Challenges of the Retail Market May 22, 2017 Hughes Digital Media Solutions May 22, 2017 Brochures Make Employee Training Accessible with Hughes eLearning May 22, 2017 Improve Staff Effectiveness, Increase Sales and Reduce Staff Turnover April 01, 2017 Thought Leadership How Data Analytics are Making In-Store Wi-Fi Work for Retailers April 17, 2017 Making the Retail Theatre a Reality April 01, 2017 Achieving the Right Mix of Technology is the Way to Eliminate Downtime April 01, 2017 Taking Back Control: How Business Can Save Money on Bandwidth April 01, 2017 New Card Security Standards Demand Retailers to Pay Full Attention April 01, 2017 Multi-Channel Retailing Brings the Best of Online Shopping Into the Physical Store April 01, 2017 The Silver Lining of Cloud Technology is Clear to Hospitality Operators with Ideal Connectivity April 01, 2017 The Eyes Have It: the Power of Digital Signage in Retail Premises April 01, 2017 How to Keep Shoppers Coming Through the Door in the Era of Bring Your Own Content April 01, 2017 Multi-Channel Retailers Must Look to the Skies for Solutions to Downtime April 01, 2017 In Retail, Wi-Fi is Influencing Where Consumers Spend Their Money April 01, 2017 White Papers The Comsys VSAT Report April 01, 2017 Hughes for Retail April 01, 2017 The Big Challenges for Retail April 01, 2017 Having the Right Connectivity is Now Critical in Retail and Hospitality May 02, 2016 The Pain-Free Way to Make In-Store Wi-Fi Deliver Big Value in Retail March 01, 2016 Broadband Mobility Solutions July 01, 2014 Infographics Connectivity Evolved