In Retail, Wi-Fi is Influencing Where Consumers Spend Their Money April 01, 2017 Resource Type Thought Leadership Categories: WiFi Retail Hospitality Download thought leadership Anyone who operates a retail chain needs to start thinking seriously about the business value of customer Wi-Fi. A recent survey conducted by Hughes revealed that the availability of free Wi-Fi is a major factor for 46 per cent of consumers when deciding which shops to enter. With their smartphones constantly in use, shoppers not only expect to be granted access to Wi-Fi whenever they shop, they expect it to work perfectly regardless of where they are on the premises. It is time for retailers to overcome their long-standing fears of “showrooming” in which consumers browse in-store, compare prices and then shop online or go to a competitor. As smartphones are so prevalent in everyday life, store operators need to use Wi-Fi to get to know their customers better, keep them on the premises for longer and make more effective use of targeted, near-real time marketing. The vast majority of shoppers in the survey (69 per cent), for instance, said they always have their smartphone Wi-Fi switched on when they are out shopping. This is a trend that retailers need to regard as an opportunity. Download the article to read more! Related Resources Case Studies How We've Helped Retailers November 06, 2019 Cabela's May 22, 2017 Network Solutions, a Key Component of Smiggle's Breakneck Expansion Despite Brexit May 01, 2017 E-Books Digital Transformation for Retailers: Divers for Success November 05, 2019 Making the Call - Managed Services or In-House Delivery for Your SD-WAN Solution? How SD-WAN Transforms Efficiency in Multi-Site Retail Solutions Guide The Big Challenges of the Retail Market May 22, 2017 Thought Leadership How Data Analytics are Making In-Store Wi-Fi Work for Retailers April 17, 2017 The Eyes Have It: the Power of Digital Signage in Retail Premises April 01, 2017 How to Keep Shoppers Coming Through the Door in the Era of Bring Your Own Content April 01, 2017 Multi-Channel Retailers Must Look to the Skies for Solutions to Downtime April 01, 2017 The Silver Lining of Cloud Technology is Clear to Hospitality Operators with Ideal Connectivity April 01, 2017 Making the Retail Theatre a Reality April 01, 2017 Responses to Questions from QuickBite Magazine April 01, 2017 Taking Back Control: How Business Can Save Money on Bandwidth April 01, 2017 New Card Security Standards Demand Retailers to Pay Full Attention April 01, 2017 Multi-Channel Retailing Brings the Best of Online Shopping Into the Physical Store April 01, 2017 Achieving the Right Mix of Technology is the Way to Eliminate Downtime April 01, 2017 White Papers Hughes Wi-Fi Security April 01, 2017 The Big Challenges for Retail April 01, 2017 The Comsys VSAT Report April 01, 2017 Hughes for Retail April 01, 2017 Having the Right Connectivity is Now Critical in Retail and Hospitality May 02, 2016 The Pain-Free Way to Make In-Store Wi-Fi Deliver Big Value in Retail March 01, 2016 Broadband Mobility Solutions July 01, 2014 Videos Don't let your Network hold your Business back – Hughes Next Generation WAN January 14, 2013 Infographics Connectivity Evolved