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Enhancing the User Experience

It is widely understood that online shopping increases the value of an in-store visit, so how do you recreate the online shopping experience in a store? To be able to provide the expected user experience and to increase sales knowing more about the customer like, gender, what they like, what they buy and how they purchase opens up the overall sales experience and gives the ability to drive new revenue streams.

Consider In-store multiple touch-points, including digital media screens, interactive kiosks, and interactive windows to attract the consumer and allow for additional product information and availability. With technology continuing to evolve Augmented Reality (AR), Artificial Intelligence and Chabot’s are all now being seen across the Retail industry. Customer analytics combined with proximity marketing with correct indoor positioning can drive the customer in store to purchase.