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The Eyes Have It: the Power of Digital Signage in Retail Premises

Digital signage is steadily working its magic in the retail space.

Many big retailers now recognise that if used smartly and underpinned by genuinely robust broadband connectivity, the technology will generate sales and enhance their customers’ shopping experience. It has moved on from the days when poor quality screens irritated customers with monotonous, blurry product videos.

Contemporary digital signage is positioned at optimum locations within a store, using high-quality screens or interactive pods that engage specific audiences with sophisticated content matched to their interests.