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Hooking Up Your Brands Shouldn’t Give You High-Cost Headaches

Sophisticated companies with multiple brands that each have a distinctive and jealously-guarded identity often prove leaden-footed when it comes to managing their connectivity.

In a sector such as cosmetics for example, a single company may have a dozen competing brands that have been acquired over time, are run separately and leave the head office with the headache of managing multiple IT estates.

In a department store it may well have several brands, each with its own supplier of broadband, voice and Wi-Fi connections. If there are five brands, that often means 25 separate lines, five points of contact for maintenance and five sets of bills.

 

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