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How to Keep Shoppers Coming Through the Door in the Era of Bring Your Own Content

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Most major store operators know they must focus on making omni-channel retail a reality if they are to make ground against competitors both online and in the High Street.

Yet it remains a tough battle. UK retail statistics compiled by one of the large accountancy firms show that while online sales rose 11.4 per cent in the year to August, overall High-Street sales suffered a 4.3 per cent year-on-year fall. Part of this was put down to consumers preferring to spend on leisure, holidays and restaurants, proving that the competition for shoppers’ pounds is not just about High Street versus online.

Nonetheless, whatever the fluctuations in sales and shopping patterns month by month, all retailers now to have work harder to keep customers coming through the door, making sure the promise of the omni-channel experience is fulfilled. Essentially, the experience of going into a store to buy should match what shoppers find online.

 

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