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Multi-Channel Retailing Brings the Best of Online Shopping Into the Physical Store

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With online retailers gaining ground over their physical competitors, more retailers are turning to a digital solution.

With online markets gaining ground on traditional storefronts, major retailers are turning to multi-channel retailing in hopes of gaining a leg up over both their online and physical competitors.

More and more retailers are embracing these innovative technologies, and it’s not surprising why—statistics show that in the UK, from January to August 2015, online retailers have seen an 11 per cent boost in sales, while physical stores saw a loss of 4 per cent in the same period.

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