Network Solutions, a Key Component of Smiggle's Breakneck Expansion Despite Brexit May 01, 2017 Resource Type Case Studies Categories: Retail WiFi Security Download case study Few retail businesses have matched the global success of Smiggle. Since its first store was opened in 2003, the children’s stationery brand has garnered international recognition as one of the industry’s leading names. Smiggle’s spread across the retail landscape was almost immediate. Launching in Melbourne, Australia, the brand’s potential was realised when it was acquired by the Just Group in 2007—Australasia’s largest speciality fashion retailer. The Just Group and Smiggle focused on rapid expansion within Australia (currently trading 129 stores), but also launched the brand in New Zealand in 2008 (23 stores), Singapore in 2011 (20 stores), the United Kingdom in 2014 (95 stores), and Malaysia and Hong Kong in 2016 (8 and 7 stores, respectively). The UK was chosen as the initial site for expansion due to the shared language and similar retail trends. The Smiggle concept proved successful as expected, with the company reinforcing its plans to grow its stores up to 200 in the UK within the next 2 years. Along with this ambitious UK expansion, Smiggle has also recently announced it will open its first store in the Republic of Ireland this May, with up to 20 stores planned to open across the Republic of Ireland and Northern Ireland in the next 2–3 years. Download the Case Study to read more! Related Resources Case Studies How We've Helped Retailers November 06, 2019 Cabela's May 22, 2017 E-Books Digital Transformation for Retailers: Divers for Success November 05, 2019 Making the Call - Managed Services or In-House Delivery for Your SD-WAN Solution? How SD-WAN Transforms Efficiency in Multi-Site Retail Solutions Guide The Big Challenges of the Retail Market May 22, 2017 Thought Leadership How Data Analytics are Making In-Store Wi-Fi Work for Retailers April 17, 2017 New Payment Regulations are a Board-Level Concern April 01, 2017 How to Keep Shoppers Coming Through the Door in the Era of Bring Your Own Content April 01, 2017 Multi-Channel Retailers Must Look to the Skies for Solutions to Downtime April 01, 2017 Achieving the Right Mix of Technology is the Way to Eliminate Downtime April 01, 2017 Making the Retail Theatre a Reality April 01, 2017 The Eyes Have It: the Power of Digital Signage in Retail Premises April 01, 2017 Taking Back Control: How Business Can Save Money on Bandwidth April 01, 2017 New Card Security Standards Demand Retailers to Pay Full Attention April 01, 2017 In Retail, Wi-Fi is Influencing Where Consumers Spend Their Money April 01, 2017 Multi-Channel Retailing Brings the Best of Online Shopping Into the Physical Store April 01, 2017 Responses to Questions from QuickBite Magazine April 01, 2017 White Papers Hughes Wi-Fi Security April 01, 2017 The Big Challenges for Retail April 01, 2017 The Comsys VSAT Report April 01, 2017 Hughes for Retail April 01, 2017 Having the Right Connectivity is Now Critical in Retail and Hospitality May 02, 2016 The Pain-Free Way to Make In-Store Wi-Fi Deliver Big Value in Retail March 01, 2016 Broadband Mobility Solutions July 01, 2014 Videos Don't let your Network hold your Business back – Hughes Next Generation WAN January 14, 2013 Infographics Connectivity Evolved